Skip to content


The limitations of traditional business intelligence tools are becoming increasingly apparent, especially in the face of complex new data sources, such as IoT sensors, machine vision and XR environments. Often these systems fail to deliver meaningful business outcomes; by focusing on playing back metrics, rather than supporting decisions, they leave significant value on the table.

With over 15 years experience, crafting cutting-edge solutions for startups, enterprise teams, and consultancies, we are ideally placed to help our clients overcome these challenges. Our approach centres around developing products that go beyond telling you the way things are, to helping you understand how they could be and what you should do.

In a world that's increasingly driven by data and mediated by machines, new forms of visual intelligence are emerging, created by teams of strategists, designers, data scientists, gaming specialists, and engineers. We founded Parallel to build those teams and shape that future.


Christian Thümer

Christian is a communication designer who was trained at Central St. Martins where he received his Master's degree in 2005. Since then he focused on combining the visualisation of information and data with interaction design to help solve complex business challenges. He works collaboratively with clients on creating impactful data-driven stories and digital products that regularly challenge the convention of decision-making processes. Alongside some award-winning projects, his work spans across multiple industries including clients such as McKinsey & Company, Formula 1, Ford, UBS, and EE.

Hem Patel

Hem's an experienced creative with a focus on data-driven narratives and products. He has strong entrepreneurial skills and is adept at bringing teams and clients together to create validated strategies and visions that meet business objectives and goals. He applies his expertise across strategy, business development and partnerships within design, technology and education.

Matt Falla

Matt is an RCA trained Interaction Designer, whose career spans boutique management consulting, consumer electronics and creative agencies. His focus has been to bring award winning design into the world of business, providing him with hands-on experience in sectors such as financial services, media, technology and manufacturing. Matt was a Designer in Residence at the London Design Museum and has exhibited and spoken internationally.

Oliver Jones

Oliver is a designer with over a decade of experience in defining and delivering exceptional products, brands and experiences. A self-declared generalist, his approach to design aims to narrow the gap between strategy and implementation, working end-to-end to help clients gain a deep understanding of their problem and build clear paths to value. He has worked extensively in both consumer and B2B environments, leading design teams for clients such as for McKinsey, Swift, Spotify, GroupM, Siemens and Mercedes-Benz.

David Buckley

David has over 20 years of experience in one of the world’s largest insight and consultancy businesses, Kantar, where he led the Worldpanel division in the UK and USA as Commercial Director, doubling client revenues during his tenure. From April 2023, he has been Managing Director of Barbour ABI, part of Infopro Digital, the French information and technology group. David is passionate about the power of data, intelligence and technology to harness client business growth and shape strategy.

Our client experience

Accenture, Aviva, BBC, BCG, Cytiva, Daimler, EE, Experian, Ford, F1, The Guardian, GWI, HSBC, Kindred, KPMG, M&G, McKinsey, Nokia, Ometria, Siemens, Signal AI, Spotify, SWIFT, The Telegraph, Two Sigma, UBS, Zego.